Gavis specializes in the manufacturing of unique generic drugs and was looking for branding and marketing help to reach a larger audience. To help position Gavis, the tag line “Your Go To Source for Niche Generics” was used to emphasize what made Gavis stand out in the crowded pharmaceutical space. The identity, marketing materials, and website have all helped support Gavis’ growing market share both domestically and internationally.
Gavis Pill, My Way
The My Way emergency contraceptive pill needed a user friendly website with clear and precise information about using the pill. It also needed to be easily accessible at the pharmacy. Confidential prescription cards were printed, as well as a card for mobile devices that would allow clients to simply show to a pharmacist. All of the packaging, as well as the website, was designed in English and Spanish.