PAY PER CLICK ADVERTISING (PPC) MANAGEMENT

At the Shaw Creative Group, PPC management services are an integral part of our company's digital marketing and advertising solutions.

The impact of a good PPC program on a businesses bottom line can be huge. You can't under estimate how powerful pay per click is to your company's success. Simply it is the number one way people look for products or services.

 

Finding Your True PPC Target Audience

Our pay per click program focuses on managing your audience. It is all about creating compelling ads that are targeted specifically to the audience that you want using your service or buying your products. The biggest mistake we see in most ppc advertising is that the ads are being shown to, and clicked on, by the wrong people. Who wants to spend thousands of dollars driving people to your site that just leave the second they get there?

 

Managing your Pay Per Click Bids (so you Don't Waste Your Budget)

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Sed quis diam ligula. In vel urna non enim euismod tincidunt quis vitae nisi. Integer ut mollis quam. Integer lectus sapien, lobortis nec nisl vel, ornare rutrum libero. Maecenas lorem urna, tincidunt non diam bibendum, mollis blandit velit. Duis convallis pellentesque elit eget aliquam. Ut sed odio ac purus posuere facilisis. Mauris tristique interdum mauris, non tristique erat cursus sed. Fusce cursus nulla ac justo accumsan dapibus. Pellentesque vitae maximus est. Mauris sagittis dui justo, ac sagittis quam bibendum eget. Quisque congue leo eu efficitur mattis. Suspendisse auctor interdum ipsum, et ornare libero hendrerit et.

 

Writing Compelling Pay Per Click Ad Copy

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Sed quis diam ligula. In vel urna non enim euismod tincidunt quis vitae nisi. Integer ut mollis quam. Integer lectus sapien, lobortis nec nisl vel, ornare rutrum libero. Maecenas lorem urna, tincidunt non diam bibendum, mollis blandit velit. Duis convallis pellentesque elit eget aliquam. Ut sed odio ac purus posuere facilisis. Mauris tristique interdum mauris, non tristique erat cursus sed. Fusce cursus nulla ac justo accumsan dapibus. Pellentesque vitae maximus est. Mauris sagittis dui justo, ac sagittis quam bibendum eget. Quisque congue leo eu efficitur mattis. Suspendisse auctor interdum ipsum, et ornare libero hendrerit et.

 

Creating Pay Per Click Display Ads That Really Work

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Sed quis diam ligula. In vel urna non enim euismod tincidunt quis vitae nisi. Integer ut mollis quam. Integer lectus sapien, lobortis nec nisl vel, ornare rutrum libero. Maecenas lorem urna, tincidunt non diam bibendum, mollis blandit velit. Duis convallis pellentesque elit eget aliquam. Ut sed odio ac purus posuere facilisis. Mauris tristique interdum mauris, non tristique erat cursus sed. Fusce cursus nulla ac justo accumsan dapibus. Pellentesque vitae maximus est. Mauris sagittis dui justo, ac sagittis quam bibendum eget. Quisque congue leo eu efficitur mattis. Suspendisse auctor interdum ipsum, et ornare libero hendrerit et.

 

Video Ads on YouTube

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Sed quis diam ligula. In vel urna non enim euismod tincidunt quis vitae nisi. Integer ut mollis quam. Integer lectus sapien, lobortis nec nisl vel, ornare rutrum libero. Maecenas lorem urna, tincidunt non diam bibendum, mollis blandit velit. Duis convallis pellentesque elit eget aliquam. Ut sed odio ac purus posuere facilisis. Mauris tristique interdum mauris, non tristique erat cursus sed. Fusce cursus nulla ac justo accumsan dapibus. Pellentesque vitae maximus est. Mauris sagittis dui justo, ac sagittis quam bibendum eget. Quisque congue leo eu efficitur mattis. Suspendisse auctor interdum ipsum, et ornare libero hendrerit et.

 

Pay-Per-Click and CPA Optimization Management Service Fees

We have a pricing structure designed to fit your needs. The program structure produces performance and promotes knowledge transfer, as we manage your account. Our services are comprehensive and focus on Cost-Per-Action (CPA) optimization management, commonly maintaining your budget while lowering the cost for each click in proportion to the return on that item.

Our PPC services are focused on search, display and mobile network advertising as offered by Google, Bing and others. Our pay-per-click management services also integrate powerful paid search tools to maximize efficiency and ROI.

As part of our PPC advertisement management and service program, there are many services that we perform including the following: 

  1. Define your campaign strategies: After the account has been established, we’ll define campaign(s) and ad group(s) set up.
  2. Advanced keyword research and selection: Whether you have an existing pay-per-click Internet advertising campaign or not, we perform keyword research as a best practice to ensure the campaigns are employing the appropriate keywords.
  3. Creative development: Our pay-per-click management includes custom, compelling, effective and creative writing when developing the ad text (titles and descriptions). Using our best practices, we will create text ads in order to attract the searchers attention with compelling content that highlights unique selling points or special offers. Our ads take users to relevant landing pages to help maximize click-through and conversion rates.
  4. Identify landing pages that convert: We identify the best existing destination or recommend improvements to facilitate site-level conversion.
  5. Implement campaign conversion tracking: We will work with your staff in generating codes to aid in tracking conversions from your pay-per-click marketing campaign.
  6. Advertisement submission: We will upload and submit the keywords and associated creative for approval by the search engines' sponsored search programs.
  7. PPC account settings: We will establish and monitor the numerous account settings such as daily max spend, match type, countries and more, to maximize business goals.
  8. PPC bid management and ROI tracking: We will monitor and adjust the cost-per-click (CPC) bid for bid positions that yield the best return on client for each ad group or keyword in your campaign(s) to conform to your defined business objectives. Your CPC bid refers to the amount you pay for a click on your ad when the ad appears on the search network or partner sites. 
  9. PPC monthly analysis: We perform a month-end analysis of campaign performance, including individual keyword costs, conversions and performance trends. We develop a written document and then hold a conference call to discuss previous month activities and next steps.
  10. Campaign Assessment and Recommendations: We will suggest and implement ad campaign improvement, including changes to ad copy (title/description), keyword list modifications to improve Quality Score and bid adjustments.
  11. Creative testing and optimization: We will perform periodic testing of new ad creative (titles and descriptions), and revised call to actions.
  12. SEO ranking report: We will provide a monthly review and analysis of search engine optimization ranking report to determine where the site is ranked organically for keywords used in PPC accounts.